Use a smart and effective marketing strategy to boost your business.

Turn your brand into a key player by optimising your marketing strategy.

Reap the benefits of a well-managed online presence in order to grow your business.

Product management

From idea to market

Product management is a continuous process that requires constant attention to the ever-changing needs of customers, market trends and competition. It’s a key element in a company’s success in an constantly evolving market.

To make your job easier, you can use the www.goaland.com solution. This PIM adapts to your company. It helps you create high-quality product information.

Product management software simplifies data distribution. The PIM solution simplifies data processing.

This ergonomic, intuitive and modular tool meets your internal needs. It allows you to link one product to another.

Management & co

How do you choose the right roadmap for your business?

Budget and resources

Creating a solid online brand: key strategies

E-commerce & SEO

The importance of SEO for e-commerce websites

Effective SEO strategies ensure that your e-commerce website is well optimised. Thanks to organic SEO, your potential customers will easily be able to find your services or products on the Internet.

Refine your content strategy for optimal SEO results.

Make SEO management part of your marketing strategy.

Turn SEO data into real action to help your business grow.

Content strategy

Stakeholder engagement in content strategy

Understanding your target audience

The key to reaching your target audience is to have a solid web content strategy.

Publishing interesting content increases your visibility on the Internet. This will help your company achieve its marketing objectives. To achieve this, you need to start by defining your KPIs.

PPC advertising

Google Ads, Bing Ads and more!

Bing Ads, formerly known as Microsoft Advertising, is an advertising service available on Yahoo and Bing.

Microsoft’s advertising service is very successful in certain sectors, including business and finance. As for Google Ads, around 80% of companies use it for their PPC advertising strategy.

PPC keywords
Pay-per-click marketing is a digital advertising strategy capable of measuring the results of your marketing campaigns and boosting your online visibility.

The importance of analysing and measuring results

The power of marketing

Diversify your marketing channels for a greater impact

Diversifying your marketing channels optimises your marketing efforts. This process gives you a real competitive edge.

Influencer

Influencer marketing

Leverage the power of influencers to boost your company’s visibility and credibility online.

podcasts

Webinars and podcasts

Use your webinars and podcasts to inform, educate and entertain your audience.